Change has been huge at Powell River Peak over the past 18 months, including management changes, the addition of new digital and print products for business clients and now a move to a new office at F-4493 Marine Avenue.
Management and staff transitioned into the new location on Monday, June 26, moving editorial, creative, classified and distribution departments in the process.
“The new, modern space is an accurate reflection of our team and the products we provide,” says publisher/editor Jason Schreurs.
Since taking over from former publisher and Peak founder Joyce Carlson in January of 2016, Schreurs has guided the company through an ever-evolving landscape in print and digital media.
“We’ve adapted to trends and made a lot of fresh and exciting changes over the past couple of years,” explains Schreurs. “We’re in a new building now and feel more connected, even by just moving a couple of blocks down Marine; it makes a huge difference in where we sit within the business community.”
According to associate publisher Kelly Keil, who assumed her new position in August of 2016 after spending more than 20 years in the company’s creative department, the locally operated Powell River Peak still offers the same quality products as in the past; new services only serve to enhance what the company can provide to local businesses and individuals, she says.
“Everyone on this staff is invested in Powell River and have been for many, many years,” says Keil. “We have just grown and evolved; we offer many more services now.”
In addition to print advertising products for the Peak’s newspapers and magazines, a wide range of digital advertising opportunities allow business customers to target consumers searching for their products online. Website development, advertisement design and social media setup, including Twitter, Facebook, and Instagram, are also available.
A team of social media experts help clients with all aspects of managing their online presence, including determining relevant information, posting it in an effective manner and choosing the best photo options.
“Digital marketing is now vital for keeping your brand and business thriving,” says Erika Davies, who joined the Peak’s digital sales team in May. “Traditional and digital media go hand-in-hand to complement and empower one another, and we provide the options to help businesses use these methods to their full potential.”
Schreurs says Powell River Peak’s digital sales team can boost social media pages in a more effective way than businesses that rely solely on posting ads and updates.
“We can develop social media campaigns for businesses with guaranteed results,” says Schreurs. “Boosting posts on business pages and hoping for the best isn’t the best way to increase your social media presence; you need effective content first, and we provide that.”
Schreurs and Keil emphasize the importance of connecting with local readers and businesses, keeping them informed of what is happening in the community every week in Wednesday’s Powell River Peak, Friday’s Peak Weekender and at prpeak.com.
“Part of the reason Joyce Carlson passed the torch to me was because I was born and raised in Powell River and I know this community very well,” says Schreurs. “Powell River Peak is your best advertising option in town because of the variety of our products, as well as our knowledgeable and skillful team.”
For more information:
604.485.5313
[email protected]
