Tourist season is coming. Fast. The buzz around town is that 2016 will be one of the busiest tourism summers in Powell River history, and all evidence so far this spring points in that direction.
Increased tourism will bring with it a divide in opinions. Those who understand its importance to our economy and future identity will be quick to welcome tourists to the area. Unfortunately, others will shun or ignore tourists; it is the natural response to change.
Sunshine Coast Trail is one key example of how tourist destinations will be tested by numbers this year. As the trail is used more and more, the need for maintenance will also increase. This presents problems for the dedicated volunteer groups that keep the trails safe and enjoyable year-round.
After decades of relying on volunteers to maintain the trails, including the building of 12 huts along the 180-kilometre trail by Powell River Parks and Wilderness Society, it is long overdue that funds are injected into the trail. The same could be said about our other tourism destinations and activities.
Powell River area is at a pivotal point for tourism, which has become one of the city’s largest industries. Like it or not, facilities such as Sunshine Coast Trail are what will be bringing people to Powell River in droves.
Infrastructure that surrounds tourism is also crucial. As tourists come to town this summer for all of the outdoor activities and cultural festivals Powell River has to offer, they will be looking to have a complete experience, including accommodations, services, retail outlets and restaurants.
While Powell River is improving in all of these areas, has it reached the quantity and quality needed to support the amount of tourism expected?
It has been decades since Powell River was just that little mill town at the end of the road, and now it is a world-class destination with more to offer tourists than most of its surrounding cities.
Many trips are already planned or are being planned right now, and it is guaranteed that this area is on an impressive number of itineraries this summer.
If Powell River can fully embrace its newfound identity, it can secure its future.
Jason Schreurs, publisher/editor
