Adapting to changes and protocols due to the COVID-19 pandemic have been necessary for all businesses over the past few months, including the Powell River Peak. Despite the challenges of operating during the “new normal,” delivery of full digital media solutions for businesses, in addition to weekly print products to engage readers, has continued to be the priority for staff.
According to publisher Kelly Keil, the locally operated Peak continues to offer quality products, while enhancing what the company can provide to local businesses and entrepreneurs.
These include a wide range of digital advertising opportunities which allow business customers to target consumers searching for their products online. Website development is also available, as well as print advertising products for the Peak’s newspapers and speciality magazines.
“Traditional and digital media go hand-in-hand to complement and empower one another, and we provide the options to help businesses use these methods to their full potential,” explains Keil. “Digital marketing is vital for keeping brands and businesses thriving.”
Social media expertise available through the Peak helps clients with all aspects of managing their online presence, including determining relevant information, posting it in an effective manner and choosing the best photo options.
“Having high quality and valuable content for your users, audience and visitors is of utmost importance,” says sales and marketing consultant Dot Campbell. “Connecting, informing and reaching out across all platforms will create results.”
Content at prpeak.com is resonating with an ever-growing local audience, according to Keil. This reach can be used by businesses to share their messages through high-quality sponsored marketing and display advertising.
“Our Local News Network is the largest in Canada, with unique and accurate data segmentation specific to your industry or service, putting your ads in front of the market that is looking for you,” says Keil. “We have a strong audience, more than 300,000 page views per month on average. Readers are spending a lot of time on our website.”
As more readers turn to personal devices for the most up to date news and information, the variety of content at prpeak.com, fb.com/PowellRiverPeak, twitter.com/Peak_Aboo and instagram.com/prpeak keeps them engaged and coming back, giving advertisers an opportunity to connect with the customers they are seeking.
“Whether it’s building a fully optimized, mobile-friendly website, increasing your social media presence or delivering information about your business or community project, we can get that message to your target market,” says Keil. “Our traffic will drive traffic toward your business.”
Campbell emphasizes the importance of connecting with local readers and businesses, keeping them informed of what is happening in the community through Wednesday’s Peak Midweek and Friday’s Powell River Peak, while providing that content and more at prpeak.com, which also includes provincial, national and world news that affects or informs local residents.
“If people want to be on the pulse of Powell River, and totally connected to what affects our community, they should check out all of our platforms,” says Campbell. “What’s on our Instagram might not be what’s in the paper, on our Facebook or Twitter, or the website; everything has different content.”
Powell River Peak is located at F-4493 Marine Avenue.