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Tsawwassen blooms adds vibrancy to shopping district

Campaign encourages people to support local

Something is blooming in sunny Tsawwassen.

The Tsawwassen Business Improvement Association (TBIA) has launched a Tsawwassen Blooms campaign, which will add vibrancy and colour to the commercial business district from May through August.

The campaign will see a stunning display of flowerpots created out of pool noodles, which will be moved to two different locations per month.

Pictures of the displays will be posted to Instagram as well as Twitter and TBIA is encouraging people to visit the displays and share their photos using the hashtag #tsawwassenblooms. Anyone who posts will be entered to win a weekly prize of a gift card to a Tsawwassen businesses and a Tsawwassen Blooms tote. The tote invites people to ‘fill with local’ and shares a message of thanks to the community for their ongoing support of shopping local small businesses.

“Our Tsawwassen Blooms are a vibrant art activation that will be touring our commercial district of Sunny Tsawwassen from now until the end of the summer,” said TBIA executive director Michelle Barlow. “Our larger-than-life flower pots are bursting with colour and whimsy, creating fun spaces for our community to enjoy while they visit the shops and services in Sunny Tsawwassen.”

Barlow said by moving to different locations around the community each month, it helps to encourage residents to explore the unique shopping district that Tsawwassen has to offer.

“Perhaps people will discover businesses they have never seen before or visit an area of our commercial district that they don’t normally frequent,” she said. “Most of our locations will be paired with seating so that people can enjoy their takeout from nearby restaurants while they enjoy our blooms.”

Barlow said it is still very early days of the initiative, but so far the response from shoppers and merchants has been very positive.

“It’s about connecting our community with our local small businesses through placemaking and if it brings some fun and joy into an everyday task like shopping for groceries how great would that be,” Barlow added.