Royal LePage Powell River agents Josh Statham and Bill Bailey have decided now is the right time to form a new team. Along with digital-media specialist Alex Rawnsley, the trio is now the Josh Statham Home Team.
“Over the past few years, I’ve worked hard to create a system for marketing real estate that includes high-end, cutting-edge technology, professional photography, floor plans and 3D imaging, and a full-time media specialist to coordinate it all,” says Statham. “I wanted to share the system with another agent, thus the team.”
Bailey says the new team does not mean clients will see him one day and Statham the next.
“We each had successful real estate businesses before the merger and in that sense they’re remaining autonomous,” explains Bailey. “We each have our own client base, but now I have access to some pretty amazing marketing tools in-house.”
The idea for what Statham calls “digital curb appeal” came to him while he was completing the Broker’s Business Planning and Financial Management course from UBC’s Sauder School of Business.
“I had to make an in-depth business plan for a fictional brokerage; instead, I took the opportunity to come up with a new one of my own,” says Statham. “I started by asking, ‘What does a REALTOR® do to sell real estate?’ That’s when I decided to invest heavily in adding value to the listing process and acquiring resources that present the home in its best light, and it really worked. Not long after I had to find a full-time, unlicensed assistant.”
Longtime Powell River Kings voice, digital-media specialist and award-winning television producer Alex Rawnsley had been doing video work for Statham for years before starting as the full-time marketer.
“On my first day, Josh showed me an ad for the Matterport 3D-imaging system and asked me to research it,” says Rawnsley. “It was a significant investment and the company didn’t even ship direct to Canada. Later that day, we placed the order and made arrangements to get it to Powell River.”
Matterport's 3D-imaging system provides a true virtual-reality walkthrough of a home, along with a photo-realistic floor plan and 3D-dollhouse view.
“It’s probably the most valuable tool in marketing real estate, ever,” said Statham.
Every listing receives a comprehensive HDR photo session and HD promotional video at no extra cost.
“The bottom line is ensuring our clients maximize the value of their largest asset when it comes time to sell it,” explains Bailey. “We take that responsibility very seriously.”
In order to achieve that level of digital curb appeal, a lot of care and attention goes into capturing every feature in a home, says Rawnsley.
“The entire process in the home takes two to four hours, depending on the size, and another two to four hours back at the shop for editing and formatting,” says Rawnsley.
Statham says he was excited when Bailey told him he was interested in the team format.
“I told my wife and she kind of laughed and said Bill and I couldn’t be more different,” says Statham. “I told Bill the next morning; he laughed and said his wife told him the same thing.”
Bailey said despite the differences, partnering with Statham and Rawsley is a good fit.
“I’m in my 60s and real estate is a second career for me,” says Bailey. “Josh and Alex are barely 30, but where we are all the same is in our level of commitment to our clients.”
Statham says he was blown away by Bailey’s energy and work ethic.
“Bill is older than myself and Alex combined, but he could run circles around us,” says Statham. “That’s one of the reasons I decided to approach him with this concept. I knew he would take this system and make the most of it.”
To learn more about experiencing the benefits of the value-added listing system and enhanced digital curb appeal:
• powellriverhometeam.ca
