Knuckleheads Winter Recreation Association is using an upcoming Ski Movie Night, featuring the acclaimed ski film Valhalla, to raise awareness about winter recreation in Powell River.
“Everyone knows that Powell River is a recreational paradise in the warmer months,” says Knuckleheads vice-president Roger Artigues, “but, come the colder months, not many realize we have the potential for skiing, snowmobiling, and all of the other activities that people enjoy in the winter.”
After many years of behind-the-scenes trail building and cabin maintenance, the association is starting to take a more visible approach to promoting winter recreation. By fostering a sense of mountain culture and community, the association hopes to build support for its ongoing plans to increase access and available infrastructure for winter recreation.
Screening Valhalla, the genre-defying ski film from Sweetgrass Productions, is intended to raise awareness and also help fund the planned construction of a new high-elevation alpine cabin in the Knuckleheads Winter Recreation Area.
This is a first step toward establishing a family-friendly lodging where people can comfortably spend the night and enjoy their choice of snow-sports, says Artigues.
“A lot of people in the association have young kids and they’d like to be able to take their kids up there to share their passion for the snow and mountains with the next generation,” he says.
Valhalla was selected for the Ski Movie Night because of its storyline and message, says Artigues.
“It’s not your typical ski movie; it fits in with what we are trying to promote about mountain culture,” says Artigues. “It’s all about the freedom and joy that you get up in the mountains in the winter.”
Hoping to keep the momentum rolling from the recent Banff Mountain Film Festival World Tour event and the topic of winter recreation on residents’ minds, Artigues says those who attend Knuckleheads’ Ski Movie Night will come away inspired.
“Expect an enjoyable celebration of mountain ski culture with friends,” he says, “and a movie that has great ski footage, but also a lot of culture and soul.”
Preceded by a “beer hour” in association with Townsite Brewing, the film runs 64 minutes.
Knuckleheads Ski Movie Night
When: 6:30 pm, Friday, January 27
Where: Max Cameron Theatre