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Peak Performance: Einar Jensen’s 1948 Dodge

Post-war custom cruiser
peak performance
Einar Jensen and his 1948 Dodge

The full-size Dodge Custom produced between 1946 and 1949 was one of the big North American cars that came off Detroit assembly lines after World War II. Powell River’s Einar Jensen has a beautiful model of the classic cruiser in deep blue with glittering chrome. The car might not have a lot of horsepower, but it glides over the asphalt. Car guys like Jensen are men of few words, choosing instead to let their cars speak for them.

What is the history of the car?
It was restored in Pitt Meadows. I recently purchased it about two years ago and I’ve been working on it ever since.

Why this car?
Because I grew up in one of these. My dad had one, my brother had one and I had one back in the ’60s. Dad had his in the ’50s.

Have you always been into cars?
Yes. I started fixing them when I was about 12 years old.

What do you get out of the car, other than driving such a beauty?
I like just tweaking it.

Do you stick to driving it around Powell River?
I haven’t taken it on any long trips yet, but I’m hoping to go up and down the island, and maybe down to the states.