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BC Ferries car alarm campaign ‘conducted’ by PRISMA director

Pacific Region International Summer Music Association and BC Ferries team up ahead of annual event held in the qathet region
PRISMA on the Beach returns to Willingdon Beach later this month.

BC Ferries has teamed up with PRISMA (Pacific Region International Summer Music Association) Festival co-founder, conductor and artistic director Arthur Arnold as a presenting sponsor for a ninth year.

Arnold also features prominently as the conductor in the company’s recent Car Alarm Symphony video, which can be viewed by searching “The Car Alarm Symphony - Disarm your Alarms on the Ferry” on YouTube.

BC Ferries is trying a new approach to encourage drivers to turn off vehicle alarms onboard and instead treat their ears to PRISMA’s world-class musical performances.

“This is another example of how our relationship with BC Ferries has flourished over the years, each of us supporting the other,” stated Arnold. “This includes BC Ferries’ crews being part of the concert-day experience and making audiences feel welcome as they travel to and from performances.”

PRISMA runs from June 17 to 29 in the qathet region. Audiences will be welcomed by musicians from around the world, including 80 post-secondary students in the PRISMA Academy.

“Their passion for the music jumps off the stage and immerses you in their energy,” added Arnold.

Travel consideration should be noted for two events: PRISMA on the Beach, a free concert for the public at Willingdon Beach on Saturday, June 22; and the popular Sail to the Symphony Matinee on June 29.

With 300 foot passengers travelling by ferry to the Sail to the Symphony matinee, which falls on the Canada Day long weekend, it will be busy parking around the Little River (Comox) terminal and on board the ferry, according to BC Ferrries. Heavy traffic is expected on the 9:55 departure from Little River and the 5:15 pm ferry from Westview Terminal (Powell River) as concert-goers return.

“We are honoured to be part of this festival,” stated Melanie Lucia, BC Ferries’ vice president of customer experience, “and the opportunity it offers to support youth, foster young talent and bring people together to enjoy a west coast musical experience like no other.”

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