In a move to make local journalism more accessible and better serve the changing needs of the community, the Peak is merging its two existing print products into one unified edition.
The long-standing Midweek Peak—a familiar flyer wrap first published under the name Peak Pack, then Weekend Shopper, —will now be combined with the Peak’s paid subscription newspaper, delivering both community stories and advertising in a single, more impactful product.
As shopping habits evolve and digital tools replace traditional flyers, the demand for a standalone flyer wrap has declined. Recognizing this shift, the team at the Peak saw an opportunity to reimagine how they connect with readers and enhance local storytelling.
“Our flyers served a great purpose for many years, but the way people access deals and shop has changed dramatically,” said Peak publisher Kelly Keil. “What hasn’t changed is the need for reliable, engaging local news, and this move helps us put those stories into more hands across the community.”
The print edition of the Peak will remain available for pickup in local stores, and at the Peak office in Westview (Unit-F 4493 Marine Avenue). Starting today, the combined edition will also be available in drop boxes throughout the region.
“This is really about accessibility,” added Keil. “We have an amazing team of journalists who live here, care about this community and write stories that matter. By uniting our products and distributing them more widely, we’re making sure more people have access to that work.”
The change is also expected to offer new opportunities for local advertisers, who will now be part of a more visible and unified product with consistent readership and broader reach.
“We’re hopeful this move will be received as a positive step,” said Keil. “We know change can be tough, but we believe this will help us stay strong and continue serving our community. We’re asking our readers, advertisers and community partners to continue picking up the paper, engaging with the stories and advertising in its pages and online. We’re in this together.”
Subscribers who currently receive the newspaper at home will continue to enjoy that convenience, and have the opportunity to renew delivery service as their subscription terms come up for renewal.
“In addition to having our team of carriers drop papers off on doorsteps every Thursday, subscribers to the delivery service will be entered into a monthly draw for a $150 gift certificate at a local business of their choice, as well as a yearly grand prize,” said circulation director Earl Almeida. “We value our loyal subscribers and want to reciprocate that with perks to show our appreciation.”
The Peak’s digital presence remains strong, with more than 300,000 page views per month at prpeak.com. A wide range of digital advertising opportunities allows businesses to target consumers actively searching for their products online, while also reaching traditional readers through the print edition.
In addition to display advertising, the Peak offers engaging sponsored content products that help boost messaging across print and digital platforms, providing even greater exposure and impact.
“Whether it’s creating a print ad or delivering information about your business or community project, we can help get that message to your target market,” said sales consultant Sandy Adams.
Clients receive guidance on crafting effective messages and selecting strong visuals to ensure their advertising stands out and reaches the right audience.
“Connecting, informing and reaching out across all platforms will create results for businesses,” added Adams. “We provide options to help businesses do that to their full potential.”
The first edition of the Peak was published in November of 1995. After nearly 30 years of delivering local news to the community, the goal of staff members is the same: connect readers with businesses and their community, and provide them with information about everything going on throughout the region every time they reach for the Peak.
“As we continue to adapt and grow alongside our readership, this merger marks a new chapter in local publishing,” said Keil, “one that keeps community at the heart of everything.”
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