For most people, their home is their biggest asset, and they might only ever sell a home a handful of times. Selling a home will likely be the biggest transaction of their life, and one of the most critical financial decisions they ever make.
“I take the responsibility of helping homeowners maximize the value of their home very seriously,” says Josh Statham of 460 Realty. “It’s why I’ve developed a value-added system for marketing real estate, with a full-time marketer in-house utilizing cutting edge multimedia for every listing.”
Matterport 3D imaging creates a living model of a home, with multiple views, 360-degree tours and floor plans. Professional still photography and HD video combine to create what Statham calls “digital curb appeal.”
“How your house looks online might be the most important part of a successful listing,” he adds. “Content is king.”
Attracting buyers to a listing is just one part of the equation, and it’s the work that happens before and after a property hits the market that can really make the difference, explains Statham.
“It starts with listening, and taking in the full picture, then assessing market value and adapting a strategy that’s going to yield the most positive result; there’s more than one way forward,” he adds. “I believe in presenting options to my client and coming up with a gameplan together that works best for them. It’s not as simple as settling on a price, taking some pictures and putting a sign in the yard. There’s nuance, thought and consideration, experience and an awful lot of minutiae that combine to deliver a successful and stress-free sale.”
Statham says adding that to the dynamic market conditions and high-pressure blind bidding can make the process quite complicated.
“It’s a great feeling to put a ‘sold’ sign on top of a ‘for sale’ sign in the front yard of another happy client,” says Statham. “Ultimately, that’s what a homeowner wants, but it’s impossible to go through the process without building a close and trusting relationship; that’s what agency is.”
Statham has been selling real estate in his hometown for 12 years. He can be found at 460 Realty in Crossroads Village, 118-4801 Joyce Avenue. For more information, call 604.223.5674, or go to joshstatham.com.
