Online ads mimicking Canadian casinos are continuing to target players, often using familiar logos, professional graphics and even doctored video clips to appear legitimate.
These advertisements have appeared in social media feeds and alongside news articles. In one case, an ad used imagery from an Ontario casino but redirected users to a registration form in another country. After entering basic personal information, some individuals reported receiving follow-up emails requesting banking access and in one instance, a phone call the next day.
While fraudulent platforms exist, players can find legitimate options. Some Canadian poker sites employ secure payment encryption, audited random number generators and identity verification to ensure fair play. Many also offer two-factor authentication, real-time fraud monitoring and a range of games, along with welcome rewards, cashback offers and other promotions. These measures are intended to provide users with reliable and secure play environments.
The impersonation issue is not limited to one province. Operators in Saskatchewan, Alberta, Ontario and British Columbia have reported the misuse of their brand names in such schemes.
Some companies have added scam alert sections to their websites, posting screenshots of fraudulent ads and advising players on what to avoid. However, new ads can emerge shortly after old ones are removed.
Scammers typically do not create fully functional platforms. Instead, they aim to secure a quick interaction before disappearing and resurfacing later. Regulators work with law enforcement when issues are reported, but the process of filing reports, reviewing evidence and coordinating with other jurisdictions can take weeks.
Many of these fraudulent campaigns are hosted on international domains and funded through cryptocurrencies, making them difficult to trace. Large online platforms such as Google and Meta have measures in place to block misleading advertisements, but gaps in review systems can allow some to pass.
Experts recommend users look for warning signs such as unrealistic offers or unfamiliar website links. Going directly to a verified site, rather than clicking on a suspicious ad, can help reduce the risk of falling victim to these schemes.
DISCLAIMER: The information presented on this page/site is intended for entertainment purposes only. Please be aware that gambling entails inherent risks, and participation in online gambling is done at your own risk. Online gambling is not regulated in all Canadian provinces, meaning consumer protections and oversight may not be in place depending on where you live.
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