Cheryl Muir, former vice-president of public affairs for the Business Council of B.C. (BCBC), will be the new vice-president of communications and public affairs for DIGITAL: the Vancouver-based Digital Supercluster.
"Cheryl's appointment comes at a pivotal time for DIGITAL as we continue to expand and drive Canadian-made technology and innovation across the globe,” said DIGITAL CEO Sue Paish. “Her extensive experience and strategic approach to communications and public affairs will be instrumental in advancing our mission."
"Throughout my career, I've been privileged to witness the transformative power of effective communication and public engagement,” Muir said.
“Now, I'm thrilled to bring my experience to DIGITAL where we're actioning solutions to address some of our country’s greatest challenges. From climate change to healthcare, we're leveraging digital technologies to drive economic well-being and productivity, and build real pride in what we do for our province and country."
Prior to joining the BCBC, where she spent more than a decade in communications and public affairs, Muir served as director of communications and public affairs for Canada's National Brewers, and prior to that worked for the provincial government.
