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Hospitality, Marketing & Tourism

B.C. PR companies growing, digital agencies contracting: data

B.C. PR companies growing, digital agencies contracting: data

Average employment at top public relations firms grew seven per cent over past two years
B.C.’s marketing industry proves robust through pandemic

B.C.’s marketing industry proves robust through pandemic

Clients and expectations are growing alongside changing consumer demands
Destination Vancouver urges Chinatown, Gastown revitalization

Destination Vancouver urges Chinatown, Gastown revitalization

CEO hails new city council as "needed" new leadership to make change happen
As B.C. restaurants rebound, tipping tapers among patrons

As B.C. restaurants rebound, tipping tapers among patrons

B.C. restaurants are on the mend from pandemic restrictions, data from Statistics Canada shows. However, when it comes to tipping, a new poll suggests Canadians have less of an appetite.
Marketing strategy of hiring influencers could be hit or miss for B.C. companies

Marketing strategy of hiring influencers could be hit or miss for B.C. companies

Planning and strategy can shape effectiveness of influencer campaigns; online tools can track them
High costs fail to dampen Canadian demand for travel insurance

High costs fail to dampen Canadian demand for travel insurance

Travel insurance soared by more than 1,000 per cent, year-over-year during the pandemic
B.C. hotel industry struggling with labour shortages, increased costs

B.C. hotel industry struggling with labour shortages, increased costs

Prince George's role as service hub helped maintain demand for hotel rooms during pandemic
Tourism minister pitches reopening Royal B.C. Museum's Old Town exhibit

Tourism minister pitches reopening Royal B.C. Museum's Old Town exhibit

"There is potential for it to reopen in the future, parts of it, definitely," says B.C. tourism minister. The Royal B.C. Museum had announced in November 2021 that it was closing sections of its third floor “to start the process of decolonization in those galleries.”
Report highlights fiscal burden of visitation on Banff, Canmore, Jasper

Report highlights fiscal burden of visitation on Banff, Canmore, Jasper

A recent report prepared for Banff, Canmore and Jasper underlines what the tourism-based communities have long lobbied the provincial government for – an official tourism-based status that helps support the weight of their visitor economies.
B.C. tourism stakeholders gathering for conference in Prince George

B.C. tourism stakeholders gathering for conference in Prince George

March 1-3 event bringing hundreds of delegates to Prince George Civic and Conference Centre
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