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Sustainable marketplace focus for AGM

Keynote addresses challenges facing large organization

Sunshine Coast Tourism’s annual general meeting promises to be extra special this year as the association’s board of directors and members gather to review and celebrate the successes of 2010.

Taking place at 5 pm on Wednesday, June 22, the event will be a fun and dynamic marketplace with booths representing everything from environmental stewardship and greening a business to farmers’ markets and sustainable event planning. This year also marks the first time the event will be held in Powell River.

“Sunshine Coast Tourism is especially pleased to bring its third annual general meeting to Powell River,” said Celia Robben, president of the organization. “We encourage all our members and stakeholders from the entire Sunshine Coast to attend and network with their coastal counterparts on the beautiful grounds of Herondell Bed and Breakfast and Terracentric Outdoor Centre.”

Attendees will enjoy delicious appetizers, a cash bar and an opportunity to hear from keynote speaker Dan Stefanson, executive director of Tourism Abbotsford Society. Stefanson will speak directly to the challenges of working within a large and diverse destination marketing organization. He has been a tourism industry senior executive since 1999. In his current capacity, Stefanson functions as the general manager of Fraser Valley Trade and Exhibition Centre. He is chair of the BC DMO (destination marketing organization) Association and is a board member of the Tourism Industry Association of British Columbia.

Herondell is located 18 kilometres south of Powell River on Highway 101 and 12.5 kilometres north of Saltery Bay ferry terminal. As the AGM is a sustainable event, organizers encourage participants to network early and consider carpooling or cycling to the location.

For more information or to RSVP, interested readers are asked to contact Lisa Croteau at

Sunshine Coast Tourism represents over 365 members who own, manage and operate properties or businesses in the region including hotels, restaurants, activity operators and retail shops.

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