Change continues to be a constant at Powell River Peak when it comes to providing service to readers, customers and business clients. The recent launch of a new website at prpeak.com, as well as the addition of new digital and print products, is at the forefront of those efforts.
With the digital media landscape ever-evolving, adapting to trends is a priority, while also continuing to deliver the latest news and a variety of print advertising options every Wednesday and Friday, according to publisher Kelly Keil.
“Digital marketing is vital for keeping brands and businesses thriving,” says Keil. “We have a strong audience, more than 300,000 page views per month on average. Readers are spending a lot of time on our website and now it has a fresh, new look.”
Keil emphasizes the importance of connecting with local readers and businesses, keeping them informed of what is happening in the community every week in Friday’s Powell River Peak, Wednesday’s Peak Midweek and at prpeak.com.
“Editorially, covering news and informing readers regarding events and stories about local residents is a major part of the day-to-day function of the Peak,” explains Keil. “Preparing those articles for Friday print subscribers and Peak Midweek readers remains a priority. Our new website and social media platforms allow us to also deliver those stories to a wider audience, while also keeping them informed of what is happening in the province, across Canada and throughout the world. That all affects us here, too.”
In addition to utilizing print advertising products, a wide range of digital advertising opportunities allow business customers to target consumers searching for their products online.
“Traditional print and digital media complement and empower one another,” says Keil, “and the Peak provides options to help businesses use all platforms to their full potential.”
Website development, advertisement design and social media setup, including Twitter, Facebook and Instagram, are also available.
“Whether it’s building a fully optimized, mobile-friendly website, increasing your social media presence or delivering information about your business or community project, we can get that message to your target market,” explains Keil. “Our traffic will drive traffic toward your business.”
Clients receive help with all aspects of managing their online presence, including determining relevant information, posting it in an effective manner and choosing the best photos. Social media pages can be boosted more effectively than relying solely on posting ads and updates.
“Connecting, informing and reaching out across all platforms will create results for businesses,” says sales and marketing consultant Dot Campbell. “Having fresh content for your users, audience and visitors is important for driving that traffic.”
As more readers turn to personal devices for news and information, the variety of content at prpeak.com, fb.com/PowellRiverPeak, twitter.com/Peak_Aboo and instagram.com/prpeak keeps them engaged and coming back, giving advertisers an opportunity to connect with the customers they are seeking.
“Campaigns can be developed for businesses with guaranteed results,” says Campbell. “Effective content is prioritized, and the Peak can provide that.”
Keil says the Peak has continued to grow with the Powell River area throughout its 25-plus years in the community.
“All of our staff members are invested in Powell River and have been for many years; we have, grown, evolved and offer many more services now,” says Keil. “We look forward to connecting with readers and enhancing opportunities for advertisers to reach their target audience.”
Powell River Peak is located at F-4493 Marine Avenue.