Print comes to life
Imagine watching a video right from the pages of the Weekend Shopper. Or buying tickets to a concert after listening to music, ordering products, subscribing to a newsletter or taking advantage for special offers.
Peak Publishing can enhance readers’ experiences by erasing the line between print and digital media through the use of augmented reality.
It’s easy to participate. All it takes is a smart phone or tablet and Layar, an app that can be downloaded for free.
“Our plan is to increase engagement between our newspapers and our readers,” said Peak publisher Joyce Carlson. “We want to increase the time readers spend with us, improve the utility of our publications and seamlessly integrate our advertisers’ digital assets into our newspaper.”
Advertisers can inform and entertain readers, and allow them to share deals via email, Facebook and Twitter, book appointments conveniently, make restaurant reservations or buy products and services, without them needing to put down the paper and go to their computer, or take out their laptop, log on and open a program.
Layar adds many different dimensions to a print advertising campaign or to the stories and photos that appear in the editorial component of the Powell River Peak that is published on Wednesdays.
To join the more than 28 million people who have downloaded Layar, readers are invited to visit layar.com or an app store and start scanning the Shopper and Peak today. As an extra reward for downloading the app, readers will be entered into a contest to win $500.
“When readers scan this issue’s print pages they can immediately view videos, share photos on social media, buy products, email us directly, share on Facebook, visit blogs, and much more, all without putting down the newspaper or their cup of coffee,” said Carlson. “Layar is a unique digital experience—one that, we believe, offers enriched content and brings our printed pages to life.”